Sony respinge proiectul celularelor PlayStation

Posted by Ovidiu R
January 22, 2009
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Sony Ericsson nu va putea produce telefoane mobile PlayStation. Sony Ericsson, joint-venture-ul dintre Ericsson si Sony, unul dintre cei mai puternici producatori de telefoane mobile de la ora actuala, nu are permisiunea de a folosi brand-ul PlayStation.
Pe de alta parte Sony Ericsson afirma ca in prezent inca nu exista hardware suficient de puternic pentru a suporta PlayStation.
In prezent, Sony Ericsson produce telefoanele celulare cu marca Cyber-shot si Walkman (marci traditionale Sony).
De remarcat ca piata de jocuri video este in crestere si Sony Ericsson considera ca telefoanele mobile echipate o consola de jocuri ar putea creste vanzarile.
PlayStation este cu siguranta una dintre cele mai renumite marci ale Sony, nu numai ca hardware ci si ca software.
Consolele PlayStation portabile deja suporta apeluri vocale prin Skype si mai este doar un pas mic pana a suporta si SIM card.
Va ramane de vazut cine din jucatorii de pe piata telefoanelor mobile si a producatorilor de jocuri video va profita de acest market share.

Adaptare in limba romana dupa Anton Shilov, “Sony Rejects PlayStation Branded Phone Plan of Sony Ericsson”

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